Posted by Bob Aldons – Northstar Motor Group
Think of a super car. For me, Ferrari, Lamborghini, Bugatti, Pagani, McLaren.
An Audi R8 doesn't rate in my top 25, but does scrape into the best 50 super cars of all time from Complex Rideshttp .
So why then is it priced at $408,000 (plus on roads) and chasing Lamborghini in price?
LEFT: On the money: At $408,200 plus on-road costs, the flagship Audi R8 V10 Plus is nearly as expensive as a Lamborghini Gallardo.
Hardcore $408K V10 Plus heads up facelifted Australian Audi R8 range
AROUND 35 Australians put their names down for the facelifted Audi R8 supercar ahead of today's official launch – and a third have opted for the new $408,200 (plus on-road costs) V10 Plus flagship.
This new pinnacle of Audi's performance arsenal costs just $1300 less than a Lamborghini Gallardo LP550-2, which delivers almost identical power and torque outputs.
It is the first time Audi has stepped into Raging Bull territory with production car pricing, as only limited numbers of the ultra-exclusive, lightweight R8 GT coupe of 2010 were produced, followed up by the even pricier Spyder drop-top version in 2011.
But when performance figures are taking into account, the Plus looks like good value as it screams from rest to 100km/h in just 3.5 seconds on the way to a hair-raising 317km/h top speed.
That is a tenth quicker than the GT, and just 3km/h off its v-max – enough to earn the Plus the title of quickest production Audi in history
Meanwhile the least expensive Lambo's rear-drive, manual driveline puts it four tenths behind the all-wheel-drive, dual-clutch Audi in the sprint to 100km/h, although its top speed is shared with the GT.
The Plus packs a special 404kW/540Nm version of the R8's Lamborghini-derived 5.2-litre V10 engine, and the car's 1570kg mass makes it 50kg lighter than the standard V10 but 45kg heavier than the GT.
Weight-reducing measures include lighter titanium-finished 19-inch alloy wheels, carbon-ceramic brakes, thinner insulation and fibreglass seat frames for the Plus-specific bucket seats.
The exterior mirrors, side air scoops, front splitter, rear diffuser and lining for the LED-illuminated engine compartment of the Plus are all made from carbon-fibre.
Exclusive to the Plus – which is only available as a coupe – is a new matte Sepang blue paint finish that costs $11,000 extra.
The Plus also gets gloss black tailpipes and interior upgrades comprising extended leather, Alcantara headlining, a flat-bottomed steering wheel and carbon sigma trim.
Magnetic Ride adaptive suspension is dropped in favour of a more focused sports setup with bespoke spring and damper tuning plus tweaks to the front camber angle.
In manual coupe and open-top Spyder format the range-opening V8 has received a $8500 price hike, to $279,500 and $308,400 respectively.
However all models fitted with the new seven-speed S-tronic dual-clutch transmission have no change in price over equivalent outgoing models using the six-speed R-tronic robotised manual.
The quick-shifting S-tronic is a major performance enhancer, shaving three tenths off the 0-100km/h time for all automatic facelifted R8s.
As a result the automatic V8 coupe ($287,000) hits triple digits in 4.3 seconds and the Spyder ($315,900) does it in 4.5s
Audi Australia corporate communications executive Shaun Cleary told GoAuto up to 95 per cent of R8 customers are expected to opt for the S-tronic.
He said this prompted the company to focus on maintaining the price of automatic variants while upping the cost of manuals to reflect the higher standard specification, which includes full LED headlights and upgraded Fine Nappa leather upholstery.
Manual V10 R8s have been deleted from the range, meaning entry to the bigger engined coupe now costs $366,900 and and the Spyder $395,800, with respective 0-100km/h times now down to 3.6s and 3.8s.
In addition to the aforementioned LED headlights and premium leather, the R8 comes with tyre pressure monitoring, a premium sat-nav/infotainment system with Audi Music Interface and 19-inch forged alloy wheels.
Audi has not messed much with the successful R8 styling formula for this update, with the most noticeable changes being restyled front and rear lights and a new grille with bevelled corners, flanked by squared-off air intakes.
The high and low-beam LED arrays of the new headlights separated by a daytime-running light strip, while the rear indicators now sweep orange light towards the intended direction of travel rather than just flashing.
Hot Plus variant aside, outputs from the standard V8 and V10 engines remain at 316kW/430Nm and 386kW/530Nm respectively but the new S-tronic transmission improves fuel efficiency.
A tall seventh ratio enables the R8 Plus to deliver a relatively responsible fuel consumption figure of 12.9 litres per 100 kilometres – less than the outgoing V8 version and not bad considering a Holden Commodore SS uses 12.3L/100km.
Automatic V8 coupes consume almost nine per cent less than before at 12.4L/100km, while the V10 is 4.4 per cent less thirsty at 13.1L/100km.
Audi has sold 315 R8s in Australia since it was launched here in October 2007.
An all-new second-generation version is in the works and is expected to be revealed next year.
We don't sell super cars, but if you'd like to see the super star cars at Northstar call into Northstar Motor Group at 320 Anzac Avenue Kippa-Ring on the Redcliffe Peninsula. We're only 15 minutes or so from Brisbane Airport and a leisurely drive down the highway from Noosa, Bundaberg, Maryborough, and a short trip from Nambour, Caloundra, Mooloolaba and Bribie Island. We also get a lot of our customers as FIDO - that's not a dog by the way, that's fly in drive out. With cheap airfares, our customers come in from Cairns, Townsville, Mackay, Mt Isa and even Sydney, Melbourne and as far away as Perth.
Northstar continues to expand its brand portfolio. Along with the original Chrysler, Jeep and Dodge brands since 2003, Isuzu Ute and Volkswagen since 2008, Mahindra in 2012, Northstar now has Fiat, Alfa Romeo, Fiat Professional, and Abarth.
We'll happily arrange a drive home registration and you know the best thing about this? The drive home gives you just the best running in you'll ever get. New engines love a long drive to bed everything in and you'll get the best economy you've ever experienced. Alternatively if you're time or distance poor, check us out online at www.nsmg.com.au or read more reviews at www.mycarreview.com.au . Finally, if you can't come to us, we'll come to your home, workplace or worksite - call Northstar on 1300 NTH STAR or 1300 684 782.